In SEO, Link Building is part of the overall strategy to build a higher profile in search engines (PR – Page Rank). Apart from internal links (links within your website), Below are the types of links that you can use on other websites to target key phrases and importance.
| Link Name | Get here | Look For | Notes |
| Authority Link | Google, Yahoo directory | Alexa Rank, Age of Domain Name | Authority links helps to build websites trust rank! |
| Directory Links | List of Web Directories | Submit to directories focussing main keywords | Directory links bring you a good traffic |
| Reciprocal Links | link metro, link market, webmaster forums | Check for cached, indexed info without any black hat techniques being used. | To get your website crawled, reciprocal works great. |
| One Way Links | Contextual advertising, forums | Check for low outbound links with great rankings | Most Effective way to gain rankings in SERP |
| Press Release Links | List of Press Release Sites | Check for cached, indexed info without any black hat techniques being used. | Great way to get inbound links and act as a good way of traffic. |
| Comments and Profile Links | Find Popular blogs and comment on them | Popular blogs that allow tags | Show up in your backlinks, increase branding & traffic |
| RSS/Blog syndicated links | List of blog Sites | Blog directories, Blog syndication sites etc | Helps from traffic to inbound links and branding |
